The Industrial Clothing Company commissioned me to photograph the range of colours for their new Paramount Conti Suit.
I suggested we shoot some video at the same time so that we could use that for socials etc and as with everything, the idea grew and became quite a big focus of the project.
When I conceptualised the video, I was asked to create 2 versions of this commercial, the one being a straight delivery and the second, my favourite, had a twist at the end.